Every brand has a story, and COATED’s story began with one simple idea: confidence should never come at the cost of your health or the planet.
Like so many women, I had tried countless self-tanners. Some left my skin patchy, some had harsh chemical smells, and others just didn’t sit right with me. I wanted more than a temporary glow; I wanted a product that felt as good for my skin as it looked, while aligning with the values I care about: health, sustainability, and empowerment.
That spark became the foundation for COATED.
The Vision
From the very beginning, COATED was never just about creating another tanning mousse. It was about building a confidence movement, a way for women to feel radiant, unstoppable, and unapologetically themselves. I wanted to create products that celebrate individuality while being gentle, conscious, and kind to both skin and planet.
Made with Care
With a vision in place, the next step was finding the right formula. Every ingredient was carefully chosen with intention; over 95% of the ingredients are natural and organic, skin-loving, and ethically sourced. The goal was clear: no parabens, no cruelty, no compromise. After years of development, testing, and refinement, the COATED range was born, vegan, streak-free, and designed for every skin tone.
More than Just a Tan
COATED is about those little moments: the confidence before a night out, the glow that lifts your mood on a winter’s day, the reminder that beauty is about how you feel as much as how you look. Each bottle is more than a product; it’s a promise that your glow can be effortless, ethical, and empowering.
This is only the beginning. As COATED grows, so too does the mission: to inspire women everywhere to feel confident in their own skin, naturally and unapologetically.
SIMPLY COATED.
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