SELF-TAN 101: CHOOSING THE RIGHT SHADE FOR YOUR SKIN TONE

SELF-TAN 101: CHOOSING THE RIGHT SHADE FOR YOUR SKIN TONE

When it comes to self-tanning, one size definitely doesn’t fit all. The secret to a natural-looking glow is choosing the right formula for your unique skin tone. At COATED, we’ve created three distinct ranges: Green Base, Violet Base, and Clear Base — so every skin type can achieve a flawless, streak-free tan that looks like it’s truly your own.

Why Base Matters

The “base” in self-tan refers to the undertone of the formula. Just like foundation makeup, matching the right undertone to your skin prevents your tan from looking orange, muddy, or unnatural. Instead, it works with your skin to enhance your natural colour.

Clear Base: The Subtle Glow

Clear base tans are your go-to for a soft, natural radiance. With no colour guide, it develops gradually on the skin — making it transfer-proof, stain-free, and ideal for those who prefer a low-maintenance option. It’s a great choice for anyone new to tanning or those with lighter complexions wanting a sun-kissed glow without depth.

Green Base: The All-Rounder

Green base tans are perfect for fair to medium skin tones or anyone who tends to burn easily in the sun. The green pigments cancel out red and pink undertones, leaving you with a golden, natural bronze. If you’re after that “just back from the beach” look without risking sunburn, this is your match.

 

Violet Base: The Depth Builder

Violet base tans are designed for olive to deeper skin tones. The violet undertones neutralise any yellow or sallow tones, creating a rich, deep brown tan. This is also a great option if you already have a natural base tan or deeper complexion and want to intensify your glow.

Finding Your Perfect Glow

The right base is all about complementing your undertones:

  • Fair/pink undertones → Green Base

  • Olive/yellow undertones → Violet Base

  • Neutral/sensitive → Clear Base


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